Amelia Rina

I’m an editor, writer, and content strategist.

I have sixteen years of experience creating content on the intersection of art, technology, the environment, and more.

In 2020, I founded Variable West, an online magazine highlighting new and underrepresented voices of West Coast art.

What you’ll find below:

Content Marketing

I led a team of two Digital Media Managers in the production of all print, digital, and video sponsor content for Oregonian Media Group’s two brands: The Oregonian/OregonLive.com and Here is Oregon. We provided traditional sponsor content as well as innovative content marketing solutions to nonprofit, B2B, and B2C clients.

Read the sample article.

Editing

I regularly edit assignments written by freelance writers for Variable West. This includes commissioning texts, working on developmental and copy edits, and publishing on our custom WordPress site VariableWest.com and social media.

Read a sample of writing I edited here.

In my role as Editor of Content Marketing at Oregonian Media Group I edited all sponsor content for The Oregonian/OregonLive and Here is Oregon. This included developmental edits and copy edits.

Read a sample of writing I edited here.

Brand Identity

I created a simple, unique, and approachable brand identity for Variable West that echoed the name’s meaning. I established an accessibility friendly color scheme and modern forms as the key elements.

I regularly audited the performance and engagement of Oregonian Media Group’s creative assets and spearheaded a redesign of events and narrative sponsor content posts for Here is Oregon and The Oregonian/OregonLive social media accounts using Canva.

A woman white white hair joyously spreading incandescent wings with a large iridescent nautilus shell behind her. Text read: Events. Celebrate a decade of light with the Portland Winter Light Festival. A black arrow is below the text.

Here is Oregon Instagram post featuring a woman and two children from Adelante Mujeres

Black text on a yellow background reads:
"The influence of Latine women is our communities is inestimable. For community to thrive, women must be empowered to fulfill their potential." —Andrea Chung-Celis, director of development at Adelante Mujeres

The TASTE for Equity gala celebrates culinary distinction while helping institutions that work toward an equitable and just future. This year's three beneficiaries—Adelante Mujeres, APANO and ELSO—are community-rooted collectives with unique programs and powerful missions to impact Oregonians.

TASTE for Equity beneficiaries are chosen each year through a community nomination process, followed by a section by its steering committee and board. Volunteers ensure nominees meet the criteria, prioritizing organizations that represent ethnic and LGBTQ+ communities with advocacy or service.

Brand Strategy

I developed a pitch deck and media kit using the Variable West brand identity to facilitate fundraising efforts and advertising sales.

View the pitch deck.

Web Design

I built and manage a custom WordPress site for Variable West that hosts dynamic editorial content and a free event listing feature.

Visit VariableWest.com.

Newsletter Strategy

I developed a newsletter strategy for Variable West that combines high quality weekly content, community support, and organic growth with a minimal marketing budget.

View the Cliff Notes newsletter archive.

White Papers

I created an online white paper for Variable West to educate general audiences about the state of digital advertising and how advertising revenue directly relates to the top content Variable West is asked to produce: exhibition reviews.

A graphic that reads 60% the amount that Google, Meta, and Amazon took of all digital ad dollars in 2022

A graphic that reads "We get this feedback a lot. What people forget is that regular advertising revenue lets us plan for the future and assign more writing. It's surprisingly simple: more ad sales = more exhibition review.

Video Production

I worked with Oregonian Media Group’s in house videographer and freelance creatives to produce sponsor content videos for B2B, B2C, and nonprofit clients.

Watch the video.

My team at Oregonian Media Group produced a series of 90-second reels in partnership with Subaru to give viewers fun and easy tips for a more sustainable lifestyle.

Watch the videos:

Print Design

I worked with the Oregonian Media Group sales team to design special print sections supporting different verticals like travel, education, and healthcare. I used Adobe Photoshop, InDesign, and Illustrator to produce each section.

I co-designed the creative framework for a seasonal sponsor content travel section that is so successful it has expanded to three issues per year.

Writing Samples

[The authors] firmly place modern conservation within the Capitalocene, asserting that our epoch’s most influential forces have been globalization and capitalism, and not the dominance of humans as proposed by the Anthropocene. The book then acts as both a theoretical and practical guide for anyone looking to reevaluate their relationship with capitalism—and the future of life on earth.

Read the review.

AR The second work of yours I encountered was Place, becoming Feeling. Feeling, becoming Place (2020), and I was absolutely floored by the color palette. From your posts on Instagram, I later learned that you’re Autistic and that color choice incorporates the idiosyncrasies of Autistic experience. Can you talk about how color affects you and your work?

PT Color is huge for me! Above all, color is foundational to how I think about and move through my work. I crave color combinations that make my eyes vibrate and, to bring it back to feeling again, invoke an immediate emotional response, even if that immediate response is a little misleading or contradictory to the themes of the work. I like that color has that kind of power.

Read the interview

The distillation of ideas necessary for an impactful manifesto feels far too reductive in a world whose complexities, contradictions, and crises have exploded into our lives as though someone dropped a match into a bag of fireworks. In this time of persistent uncertainty, all I want to or can think about is growing things and learning to be a better steward of the world around me.

Read the essay.